AT&T signs on as naming rights partner for Dallas Cowboys
Participating in this sponsorship deal:
About Sponsor:
AT&T Inc. is an American multinational conglomerate holding company, headquartered at Whitacre Tower in downtown Dallas, Texas. AT&T is the world's largest telecommunications company.
About Property:
The Dallas Cowboys are a professional American football franchise that plays in the Eastern Division of the National Football Conference (NFC) of the National Football League (NFL). They are headquartered in Valley Ranch in Irving, Texas, a suburb of Dallas. The team plays its home games at Cowboys Stadium in Arlington, Texas, a suburb of Fort Worth which finished construction in time for the 2009 season.
Jones acknowledged that the pact with AT&T is not "the most in dollars that there has been for naming rights." He didn't refer to any other NFL team, but one of the richest naming-rights deal happened when the Giants and Jets signed a $400 million, 25-year deal with MetLife Insurance. Also, the San Francisco 49ers in May announced a 20-year naming-rights agreement with Levi Strauss & Co. worth $220 million.
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