Snapshot
June 26, 2024

AT&T signs on as official sponsor for Essence Festival

Participating in this sponsorship deal:

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About Sponsor:

AT&T Inc. is an American multinational conglomerate holding company, headquartered at Whitacre Tower in downtown Dallas, Texas. AT&T is the world's largest telecommunications company.

About Property:

Essence Music Festival is an annual music festival celebrating contemporary African American music and culture. It is the largest event celebrating African American culture and music in the United States. It has been held in New Orleans, Louisiana every year since 1995 except for 2006, where it was held in Houston, Texas due to Hurricane Katrina. Essence Music Festival, known locally as Essence Fest, is sponsored by Essence, a magazine aimed primarily towards African-American women.

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