AT&T signs on as official sponsor for National Basketball Association (NBA)
Participating in this sponsorship deal:
About Sponsor:
AT&T Inc. is an American multinational conglomerate holding company, headquartered at Whitacre Tower in downtown Dallas, Texas. AT&T is the world's largest telecommunications company.
About Property:
The National Basketball Association (NBA) is the pre-eminent men's professional basketball league in North America. It consists of thirty franchised member clubs, of which twenty-nine are located in the United States and one in Canada. It is an active member of USA Basketball (USAB), which is recognized by the International Basketball Federation as the National Governing Body (NGB) for basketball in the United States. The NBA is one of the four major North American professional sports leagues.
NEW YORK, Feb. 5, 2019 – AT&T and the National Basketball Association (NBA) today announced a multiyear official marketing partnership that will enable two of the world’s leading brands to create enhanced experiences for basketball fans across the NBA, Women’s National Basketball Association (WNBA), NBA G League, NBA 2K League and USA Basketball. This new agreement will tip off next week at NBA All-Star 2019, where the global communications and technology company will be the title partner of AT&T Slam Dunk as well as the presenting partner of NBA All-Star Practice and Media Day.
Read more at https://www.wnba.com »
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