NEW YORK, Feb. 5, 2019 – AT&T and the National Basketball Association (NBA) today announced a multiyear official marketing partnership that will enable two of the world’s leading brands to create enhanced experiences for basketball fans across the NBA, Women’s National Basketball Association (WNBA), NBA G League, NBA 2K League and USA Basketball. This new agreement will tip off next week at NBA All-Star 2019, where the global communications and technology company will be the title partner of AT&T Slam Dunk as well as the presenting partner of NBA All-Star Practice and Media Day.
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