Snapshot
July 31, 2019

Athleta signs on as official sponsor for Allyson Felix

Participating in this sponsorship deal:

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About Sponsor:

Athleta was founded in 1998 with the mission of providing women athletes with apparel for different sports and fitness activities. The company has become one of the premier brands in the rapidly growing women’s sports and active apparel markets. Athleta offers high quality, stylish, and functional apparel, footwear and accessories, 90 percent of which is proprietary branded, across a wide variety of sports and fitness activities, including a high component of crossover apparel as well as casual wear. Athleta sells its products through catalogs and its website, www.athleta.com. The company is headquartered in Petaluma, CA, and has nearly 200 employees. Athleta was acquired by Gap Inc. in September 2008 and is part of the Gap Inc. Direct division.

About Property:

Allyson Michelle Felix OLY (born November 18, 1985)[1] is an American track and field sprinter who competes in the 100 meters, 200 meters, and 400 meters. At 200 meters, she is the 2012 Olympic champion, a 3-time World champion (2005–09), and 2-time Olympic silver medalist (2004–08). At 400 meters, she is the 2015 World champion, 2011 World silver medalist, 2016 Olympic silver medalist, and 2017 World bronze medalist.

Read More
When Allyson Felix competed at USA Track and Field's nationals last week, the most decorated woman in the Olympic sport was without a sponsor. Two months earlier, Felix had come forward about her battle with former sponsor Nike for a contract that would protect her deal and income during and after pregnancy.
Read more at https://fortune.com »
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