Athleta signs on as title sponsor for Iron Girl
Participating in this sponsorship deal:
About Sponsor:
Athleta was founded in 1998 with the mission of providing women athletes with apparel for different sports and fitness activities. The company has become one of the premier brands in the rapidly growing women’s sports and active apparel markets. Athleta offers high quality, stylish, and functional apparel, footwear and accessories, 90 percent of which is proprietary branded, across a wide variety of sports and fitness activities, including a high component of crossover apparel as well as casual wear. Athleta sells its products through catalogs and its website, www.athleta.com. The company is headquartered in Petaluma, CA, and has nearly 200 employees. Athleta was acquired by Gap Inc. in September 2008 and is part of the Gap Inc. Direct division.
About Property:
Launched in 2004 with just two events, the Iron Girl brand has grown to now include 18 events nationwide, varying in distance from 5K, 10K, 1/2 marathon to duathlon and triathlon. Iron Girl's mission is to empower women toward a healthy lifestyle. The Iron Girl event experience provides women with a competitive platform and amenities such as: a post-race catered Breakfast Café, performance shirts sized just for women, professional timing, personalized race bibs, custom finisher medals, post-race giveaways and much more. The Web site is filled with training tips, guest columnists and nutrition information. Iron Girl has also furthered its offerings with the addition in the online store that offers products and accessories to match the active lifestyle of women. The Iron Girl brand has been featured in a range of media outlets to include USA Today, The New York Times, Runner's World, Family Circle, Ok! Magazine and Women's Health.