Snapshot
November 06, 2014

Atlantic City Alliance signs on as official sponsor for Dumbo Arts Festival

Participating in this sponsorship deal:

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About Sponsor:

The Atlantic City Alliance was established in 2011 as a private, not-for-profit corporation whose primary mission is to develop and implement a full-scale, broad-based, multi-year marketing program for Atlantic City. The five-year, $130 million "Do AC" marketing campaign includes TV, radio and online ads, social media efforts and events. For more information visit www.doatlanticcity.com.

About Property:

Each year the DUMBO Arts Festival seeks to highlight Brooklyn’s commitment to and presence in the arts community by presenting the best in local, national, and international art amid the breathtaking backdrop of the Brooklyn Bridge and the Manhattan skyline. The DUMBO Arts Festival attracts 200,000 visitors over 3 days with the participation of over 500 artists from a variety of disciplines, 100 studios, 50 galleries and stages and 100 programming partners.

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ATLANTIC CITY, NJ (September 23, 2013) – The Atlantic City Alliance is extending the DO AC marketing campaign promoting fall travel to Atlantic City, New Jersey. Today, a new 30-second television spot called “It’s Different in AC” begins airing in the New York, Philadelphia and Baltimore DMAs along with radio spots, new print ads and an online campaign.  The Alliance is spending $20 million this year on the “Do Anything, Do Everything, Do AC” campaign. More than 10,000 DO AC ads will appear on TV and radio, in newspapers, and online promoting a getaway to AC.
Read more at www.gloucestercitynews.net/clearysnotebook/2013/09/atlantic-city-launches-fall-do-ac-campaign-with10000-do-ac-ads-hundreds-of-free-trips-to-ac-new-do-ac-television-spot-begin.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Clearysnotebook+(clearysnotebook).com »
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