Atlantico Rum signs on as official sponsor for Billboard Latin Music Awards
Participating in this sponsorship deal:
About Sponsor:
ATLANTICO Rum, based in Miami, Florida, is a complex, flavorful, super premium dark rum made from an exquisite selection of the Caribbean's finest small batch aged rums. It is a product of the Dominican Republic, where it is aged, blended, and bottled by hand. For more information, visit www.atlanticorum.com.
About Property:
The Billboard Latin Music Awards grew out of the Billboard Music Awards program from Billboard Magazine, an industry publication charting the sales and radio airplay success of musical recordings. Originally launched as the Billboard Latin Music Conference in 1990,[1] the first awards began in 1994.[2] In addition to awards given on the basis of success on the Billboard charts, the ceremony includes the Spirit of Hope award for humanitarian achievements and the Lifetime Achievement award, as well as awards by the broadcasting partner. The Billboard Latin Music including entrants from the United States, Latin America, and Spain, although other countries are eligible if an artist performs Latin music.[3]