<p>Audemars Piguet has taken a step into the music scene as official global partner of the Montreux Jazz Festival.<p>The move, which sees the firm join AccorHotels as partner, has extended the brand’s existing collaboration with the Montreux Jazz Festival.<p>The Swiss-based company has had a relationship with the festival organisers for eight years now. <p>Advertisement <p>In 2010, Audemars Piguet teamed up with the group to join the Claude Nobs Foundation and the Swiss Federal Institute of Technology in Lausanne (EPFL) in the Montreux Jazz Digital Project.<p>Mathieu Jaton, CEO of the festival, was pleased to announce the new partnership.<p>He stated: “We are delighted to pursue a common history, which began years ago. As Global Partner, Audemars Piguet will accompany us all year long, in Switzerland and throughout the world.”<p>François-Henry Bennahmias, Audemars Piguet’s CEO, was also excited about the partnership and showed off his love for musing.<p>Discussing the announcement, he paid tribute Etta James and sang: “At last, my love has come along. At last I found a dream that I could speak to. A dream that I can call my own.”<p>Next year, the festival will be held between June 28 and July 19.