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November 06, 2014

Austal signs on as official sponsor for Mobile's New Year Celebration

Participating in this sponsorship deal:

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About Sponsor:

Austal USA is the American branch of operations for Australia-based shipbuilder Austal. The facility is based on Blakeley Island in Mobile, Alabama and employed more than 3100 workers in early 2012. Due to expanded shipbuilding contracts from the United States Navy, the company announced in March 2012 that it planned to invest an additional $160 million in upgrades to its facilities and to increase its workforce to roughly 4000 employees in the next few years.

About Property:

Mobile, AL's new year's eve celebration. The city partnered with Chattanooga Bakery Inc., the maker of the iconic MoonPie brand marshmallow sandwich, in 2011 to enhance the New Year’s Eve celebration with a 600-lb electronic MoonPie that lit up Mobile's skyline at the stroke of midnight.

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Officialswould not disclose an exact amount, though more financial details about theannual Moon Pie drop are expected to be disclosed in the coming months throughan audit of the newly formed non-profit, Events Mobile Inc.
Read more at blog.al.com »
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