AutoZone signs on as naming rights partner for Memphis Redbirds
Participating in this sponsorship deal:
About Sponsor:
AutoZone is a retailer and distributor of aftermarket automotive parts and accessories. based in Memphis, Tennessee. Originally a division of Memphis-based wholesale grocer Malone & Hyde, the company went under the name Auto Shack. After the sale of the grocery operation to the Fleming Companies of Oklahoma City, the name of the company was changed to AutoZone to reflect the new focus.
About Property:
The Memphis Redbirds are the Triple-A minor league baseball affiliate of the St. Louis Cardinals. They play their home games at AutoZone Park in downtown Memphis, Tennessee. The stadium's capacity is 14,320. They entered the Pacific Coast League as an expansion team in 1998, and were owned as a non-profit community entity. In September 2008, the Cardinals extended their player development agreement with the Redbirds through 2012. The Redbirds are currently run by Global Spectrum, a Comcast-owned company.