“Our affiliation with NASCAR runs deep,” said Charles Shaver, Chairman and CEO, Axalta. “We were the Official Finish for nearly 20 years before taking some time to strategically develop our program. Today, with this new agreement, we can grow our reach and leverage partnerships throughout the sport for business development opportunities with likeminded companies who need or use coatings. Motorsports represents all the things we see in ourselves; teamwork, high performance, a drive to be better, and winning!”