Snapshot
January 27, 2015

Axalta Coating Systems signs on as official sponsor for Pocono Raceway

Participating in this sponsorship deal:

Data Data?1415808266

About Sponsor:

Axalta Coating Systems is a leading global provider of liquid and powder coatings to automotive, transportation, industrial, architectural and decorative customers. Doing business in more than 130 countries, Axalta operates 35 manufacturing centers, seven R&D facilities and 42 customer training centers. Axalta will continue to build on more than 145 years of experience in the coatings industry.

About Property:

Pocono Raceway (formerly Pocono International Raceway) also known as the Tricky Triangle, is a superspeedway located in the Pocono Mountains of Pennsylvania at Long Pond. It is the site of two annual NASCAR Sprint Cup Series races held just weeks apart in June and August, and one NASCAR Camping World Truck Series event in August. Also, returning on July 7, 2013 will be the Izod IndyCar Series.

Activation Locations
Read More
Axalta Coating Systems (AXTA), a leading global manufacturer of liquid and powder coatings, and Pocono Raceway today jointly announced a multi-year partnership that will include an integrated sponsorship campaign and the renaming of this year’s June NASCAR Sprint Cup Series (NSCS) race held at ‘The Tricky Triangle.’ The “Axalta ‘We Paint Winners’ 400” marks the first time that Axalta will be a title sponsor in a NASCAR Sprint Cup Series race.
Read more at finance.yahoo.com »
Comparable Deals
Nearby Deals

View cost of comparable deals

Signup as Professional
Deal Analysis

View Deal Details

Signup as Professional
People
<2>View Deal Makers Signup as Professional