Axe signs on as official sponsor for New York Fashion Week: Men's
Participating in this sponsorship deal:
About Sponsor:
Axe (or Lynx in the UK, Ireland, New Zealand, Australia, and China) is a brand of male grooming products, owned by the British/Dutch company Unilever and marketed towards young males. Axe was launched in France in 1983 by Unilever. It was inspired by another of Unilever's brands, Impulse.
About Property:
New York Fashion Week: Men's is a standalone showcase for American men's fashion. Skylight Clarkson Sq will serve as the official home of New York Fashion Week: Men's kicking off with the Spring 2016 collections in July. CFDA, which owns the Fashion Calendar, will organize the biannual initiative aligned with New York Men's Market Week.
ENGLEWOOD CLIFFS, N.J., July 13, 2015 /PRNewswire/ -- Today, AXE® will join the Council of Fashion Designers of America (CFDA) as the Official Grooming Sponsor of the inaugural New York Fashion Week: Men's (NYFW:M). As the American fashion industry prepares for this new menswear forum, AXE will be at the forefront helping to usher in a new generation of creators and tastemakers.
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