Axe signs on as official sponsor for Boca Juniors
Participating in this sponsorship deal:
About Sponsor:
Axe (or Lynx in the UK, Ireland, New Zealand, Australia, and China) is a brand of male grooming products, owned by the British/Dutch company Unilever and marketed towards young males. Axe was launched in France in 1983 by Unilever. It was inspired by another of Unilever's brands, Impulse.
About Property:
Club Atlético Boca Juniors is an Argentine sports club based in La Boca neighborhood of Buenos Aires. Although many activities are hosted by the club, Boca Juniors is mostly known for its professional football team, which currently plays in the Argentine Primera División. Boca Juniors is the current champion of football in Argentina, and is historically considered one of the greatest football clubs in the world.
Se mete de lleno en el fútbol grande. La marca de desodorantes de hombre AXE decidió dar un paso más que agresivo en cuanto a su relación con el fútbol argentino, a partir de una estrategia tan lógica como previsiblemente exitosa: será el nuevo sponsor del CA Boca Juniors y del CA River Plate, a partir de marzo.
Read more at marcadegol.com »
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