Axe signs on as official sponsor for ELEAGUE
Participating in this sponsorship deal:
About Sponsor:
Axe (or Lynx in the UK, Ireland, New Zealand, Australia, and China) is a brand of male grooming products, owned by the British/Dutch company Unilever and marketed towards young males. Axe was launched in France in 1983 by Unilever. It was inspired by another of Unilever's brands, Impulse.
About Property:
ELEAGUE is an upcoming professional Counter-Strike: Global Offensive league to be broadcast in Summer 2016 on TBS. On September 24, 2015 Turner Broadcasting announced that it was partnering with talent agency WME/IMG for a new esports project.[1] The league will feature 24 teams from across the world to compete in two 10-week league seasons annually,[1] which includes a regular season, playoffs, and a championship.
ELEAGUE, the premium esports content and live event brand from Turner and IMG, and independent developer and publisher, Psyonix, will provide fans with opportunities to play sports-action hit game Rocket League and witness an exhibition showdown between the top four Collegiate Rocket League teams as part of a unique live event experience.
Read more at https://www.eleague.com »
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