Axe signs on as for Esports World Cup
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About Sponsor:
Axe (or Lynx in the UK, Ireland, New Zealand, Australia, and China) is a brand of male grooming products, owned by the British/Dutch company Unilever and marketed towards young males. Axe was launched in France in 1983 by Unilever. It was inspired by another of Unilever's brands, Impulse.
About Property:
The annual Esports World Cup will include the most popular games in the world and have the largest prize pool in esports history. The competition will be held annually in Riyadh starting summer 2024, a statement from Saudi Crown Prince Mohammed bin Salman said. Clubs will compete across games from various genres to become the ultimate Esports World Cup champion, the statement said.
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