Axe signs on as official sponsor for New York Comedy Festival
Participating in this sponsorship deal:
About Sponsor:
Axe (or Lynx in the UK, Ireland, New Zealand, Australia, and China) is a brand of male grooming products, owned by the British/Dutch company Unilever and marketed towards young males. Axe was launched in France in 1983 by Unilever. It was inspired by another of Unilever's brands, Impulse.
About Property:
The New York Comedy Festival is an annual comedy festival started in 2004. The festival is produced in association with Comedy Central, the Huffington Post, and Caroline's comedy club located at Time's Square in New York City. The New York Comedy Festival is generally held in November, and features some of the biggest names in comedy.
The New York Comedy Festival presents, in association with Vandalog.com, Little Italy, and Montana Cans, announced today the addition of "The Art of Comedy," a series of events and art installations involving New York's most talented street artists that will take place this November. "The Art of Comedy" brings together acclaimed artists Ron English, Hanksy, and Gilf! who will showcase their respective humorous works of art in an effort to bring smiles to the faces of millions of New Yorkers.
Read more at broadwayworld.com »
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