Snapshot
August 25, 2017

B&G Foods signs on as official sponsor for Penn State Nittany Lions

Participating in this sponsorship deal:

Url 170px penn state nittany lions logo.svg

About Sponsor:

B&G Foods, Inc. BGS 0.17% and its subsidiaries manufacture, sell and distribute a diversified portfolio of high-quality, branded shelf-stable foods across the United States, Canada and Puerto Rico. Based in Parsippany, New Jersey, B&G Foods' products are marketed under many recognized brands, including Ac'cent, B&G, B&M, Baker's Joy, Bear Creek Country Kitchens, Brer Rabbit, Canoleo, Cary's, Cream of Rice, Cream of Wheat, Devonsheer, Don Pepino, Emeril's, Grandma's Molasses, JJ Flats, Joan of Arc, Las Palmas, MacDonald's, Mama Mary's, Maple Grove Farms, Molly McButter, Mrs. Dash, New York Flatbreads, New York Style, Old London, Original Tings, Ortega, Pirate's Booty, Polaner, Red Devil, Regina, Rickland Orchards, Sa-són, Sclafani, Smart Puffs, Spring Tree, Sugar Twin, Trappey's, TrueNorth, Underwood, Vermont Maid and Wright's. B&G Foods also sells and distributes Static Guard, a household product brand.

About Property:

The Penn State Nittany Lions are the athletic teams of Pennsylvania State University. The school colors are blue and white. The school mascot is the Nittany Lion. The Intercollegiate Athletics Logo was commissioned in 1983.

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B&G Foods, in an agreement with the university’s athletics multimedia rightsholder, Learfield’s Penn State Sports Properties, will bring its Green Giant brand inside Beaver Stadium as well as to the Penn State Football Fan Fest for all home games. This marks the first time the classic vegetable brand has entered the collegiate sports marketplace, and it will do so as a “Proud Partner of Penn State Athletics”. Green Giant is also an “Official Tailgate Partner” and will participate in Fan Fest with an exciting fan engagement before home games. The brand will distribute samples from a custom Green Giant pop-up shop that opens up to give consumers the impression that they are in a green house.
Read more at www.learfield.com »
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