B&G Foods, in an agreement with the university’s athletics multimedia rightsholder, Learfield’s Penn State Sports Properties, will bring its Green Giant brand inside Beaver Stadium as well as to the Penn State Football Fan Fest for all home games. This marks the first time the classic vegetable brand has entered the collegiate sports marketplace, and it will do so as a “Proud Partner of Penn State Athletics”. Green Giant is also an “Official Tailgate Partner” and will participate in Fan Fest with an exciting fan engagement before home games. The brand will distribute samples from a custom Green Giant pop-up shop that opens up to give consumers the impression that they are in a green house.