Snapshot
March 18, 2015

Bacardi signs on as official sponsor for Rock in Rio

Participating in this sponsorship deal:

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About Sponsor:

Bacardi is a family-controlled spirits company, best known as a producer of rums, including Bacardi Superior and Bacardi 151. The company sells in excess of 200 million bottles per year in nearly 100 countries. For sponsorship, community relations, and donation requests in the United States, please visit <a href="http://www.bacardiusa.com/lda_us.aspx?ReturnUrl=/home/community_sponsorship.aspx">Community Giving</a> at Bacardi USA. Please send an email to <a href="mailto:[email protected]">[email protected]</a> for sponsorship, brand marketing and community relations requests in the United Kingdom.

About Property:

Rock in Rio is an event originating in Brazil. It is a series of music festivals held in three cities: Rio de Janeiro in Brazil, Lisbon in Portugal and Madrid in Spain. In 2015, Las Vegas will be the fourth.

Activation Locations
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The carmaker, known for supporting elite sporting events like the Masters golf tournament and the United States Open, has been eager to join the growing world of music festivals. Big showcases like Coachella, Lollapalooza and Electric Zoo attract tens of thousands of brand-conscious young people — all potential customers.
Read more at www.nytimes.com »
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