Snapshot
November 06, 2014

BAE Systems signs on as official sponsor for British Olympic Association

Participating in this sponsorship deal:

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About Sponsor:

BAE Systems plc is a British multinational defence, security and aerospace company headquartered in London in the United Kingdom and with operations worldwide. It is among the world's largest defence contractors; it ranked as the third-largest based on applicable 2011 revenues.[3] Its largest operations are in the United Kingdom and United States, where its BAE Systems Inc. subsidiary is one of the six largest suppliers to the US Department of Defense. Other major markets include Australia, India and Saudi Arabia. The company was formed on 30 November 1999 by the £7.7 billion merger of two British companies; Marconi Electronic Systems (MES) – the defence electronics and naval shipbuilding subsidiary of the General Electric Company plc (GEC) – and British Aerospace (BAe) – an aircraft, munitions and naval systems manufacturer.

About Property:

The British Olympic Association is the national Olympic committee for Great Britain and Northern Ireland. It was formed in 1905 in the House of Commons, and at that time consisted of seven national governing body members from the following sports: fencing, life-saving, cycling, skating, rowing, athletics, rugby, football and archery. The BOA now includes as its members the thirty-three national governing bodies of each Olympic sport, both summer and winter.

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The four-year partnership was announced by Shelly Woods, marathon silver medallist at the 2012 summer Paralympics, with the unveiling of a ‘revolutionary’ new racing wheel. The wheel, which is lighter and stronger than previous designs, has the potential to improve Team GB’s wheelchair racers’ acceleration by up to 20 per cent.
Read more at www.sportspromedia.com »
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