Snapshot
May 29, 2015

Bai signs on as title sponsor for Zac Brown Band

Participating in this sponsorship deal:

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About Sponsor:

Bai Brands is a beverage company founded in 2009 in Princeton, New Jersey.[1] Its flagship product is Bai5.[2] In 2015, it launched a brand of water bottles called Bai Antiwater.[3] On November 22, 2016 it was announced that Dr Pepper Snapple Bottling Group had made a cash purchase of Bai Brands for $1.7 billion.[4]

About Property:

Zac Brown Band is an American country music band based in Atlanta, Georgia. The lineup consists of Zac Brown , Jimmy De Martini , John Driskell Hopkins , Coy Bowles , Chris Fryar and Clay Cook . The band has toured throughout the United States, including a slot on the 2009 and 2010 Bonnaroo Music Festival. They have also recorded four studio albums, and charted eight Number One singles on the Billboard country charts: "Chicken Fried", "Toes", "Highway 20 Ride", "Free", "As She's Walking Away", "Colder Weather", "Knee Deep" and "Keep Me In Mind", in addition to the single "Whatever It Is," which peaked at number 2 on the same chart.

Read More
In addition to sponsoring the tour, Bai will partner with ZBB to deliver an exciting drink recipe contest through social media platformsmid-summer, bringing consumers along for the “bevolution” ride. Participantswill be asked to create a Bai-based cocktail or “mocktail” inspired by a songfrom ZBB's newly released JEKYLL + HYDE. The lucky winnerwill be chosen by the band and Southern Ground Executive Chef Rusty Hamlin, andwill receive a one-of-a-kind VIP experience that includes meeting the band.
Read more at www.zacbrownband.com »
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