Barcel signs on as official sponsor for Hot Chocolate Run Series
Participating in this sponsorship deal:
About Sponsor:
Barcel is a maker of tortilla, potato chips and other confectionery and snack foods. It is a unit of Grupo Bimbo created in 1950. It is based in Lerma, Mexico. A different company with the same name, but operating in Chile, was acquired by PepsiCo in 1998.
About Property:
Ventures Endurance Hot Chocolate Run, aka America’s Sweetest Run, is one of the most iconic running series in the country, delivering its signature chocolate experience and premium swag alongside a top-notch urban run. We expect 125,000+ runners across all 18 events, plus the virtual run. 5K is the most popular distance with nearly two thirds of the field opting for the shortest distance...to the chocolate! The series trends 71% female with an average HH income of $118K and 70% of the participants are age 25-44. We annually connect with 3 million email subscribers and boast over 2.5 million followers on social media. We have on-site activation opportunities are the pre-race expo, on course and at the finisher festival. We also have a robust digital engagement platform through our registration platform, EnMotive. Through these channels we can offer an array of customer engagement opportunities in various interactive settings.