Barclays signs on as naming rights partner for Barclays Center
Participating in this sponsorship deal:
About Sponsor:
Barclays PLC is a global banking and financial services company headquartered in London, United Kingdom. As of 2010 it was the world's 10th-largest banking and financial services group and 21st-largest company according to a composite measure by Forbes magazine. It has operations in over 50 countries and territories across Africa, Asia, Europe, North America and South America and around 48 million customers. As of 30 June 2010 it had total assets of €1.94 trillion, the third-largest of any bank worldwide .
About Property:
The Barclays Center is a sports arena currently under construction in Brooklyn, New York. The arena is being built partly on a platform over the Metropolitan Transportation Authority-owned Vanderbilt Yards at Atlantic Avenue. It is part of a proposed $4.9 billion sports arena, business and residential complex. The arena is intended to serve as a new home for the National Basketball Association's New Jersey Nets, currently based at Prudential Center in Newark, New Jersey. The team will be renamed the Brooklyn Nets starting with the arena's expected opening season of 2012–13.