Bare Escentuals signs on as official sponsor for Nike Women's Half Marathon DC
Participating in this sponsorship deal:
About Sponsor:
Bare Escentuals is proclaimed to be the world's first mineral-based cosmetics line. Founded in San Francisco in 1994, the brand is now available in 31 countries, with over 6,500 points of distribution, including over 200 company-owned boutiques.
About Property:
The Nike Women Running Series is committed to producing environmentally and socially responsible events and has teamed up with the Council for Responsible Sport to certify both the Nike Women Half Marathon DC and the Nike Women Half and Full Marathon SF as sustainable races.
BareMinerals is building a new foundation in digital and event marketing with its new GO BARE tour and digital campaign. Over the next six months, the Bare Escentuals mineral foundation and makeup brand is traveling to six different cities to drive brand awareness and introduce new customers to its product line.
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