Participating in this sponsorship deal:
About Sponsor:
Barnes & Noble, Inc. is the largest book retailer in the United States, operating mainly through its Barnes & Noble Booksellers chain of bookstores headquartered at 122 Fifth Avenue in the Flatiron District in Manhattan in New York City. Barnes & Noble also operated the chain of small B. Dalton Booksellers stores in malls until they announced the liquidation of the chain. The company is known for large, upscale retail outlets, many of which contain a café serving Starbucks Coffee, and for competitive discounting of bestsellers. Most stores also sell magazines, newspapers, DVDs, graphic novels, gifts, games, and music. Video games and related items were sold in the company's GameStop retail outlets until October 2004, when the division was spun off into an independent company. Barnes & Noble is also known for selling the Barnes & Noble Nook, as well as various incarnations of its mascot, a teddy bear named "Barnsie".
About Property:
Hofstra University teams had the unofficial nickname of the Flying Dutchmen (or Dutchmen or just Dutch). The school's official team name became "The Pride" in 2004, referring to a pair of lions which became the school's athletic mascots in the late 1980s. The Pride nickname evolved from the Hofstra Pride on-and off-campus image campaign that began in 1987, during the university's dramatic recovery and growth. This followed a financial crisis in the 1970s that forced the layoff of more than 100 employees. The school's revival was credited in large part to the man who led the University from 1976 to 2001—educator, government official and former Hofstra football star Dr. James M. Shuart. Hofstra Stadium, the school's main outdoor athletic facility, has been named James M. Shuart Stadium since 2002.