SponsorshipTuesday, 20 August 2013 16:52English League Two club Hartlepool United have announced business to business trade exchange Bartercard as their new away shirt sponsor. As part of the sponsorship deal, the Bartercard logo will feature on the Club's away shirts, match-day programmes and perimeter advertising sites at The Vic for the next three seasons.The deal provides Pools with Bartercard "Trade Pounds". These Trade Pounds will be used within the Bartercard Exchange to allow the Club to cover the cost of its day-to-day business expenses, from accommodation and marketing to training, bookkeeping and promotional merchandise."Hartlepool United are proud to announce Bartercard as our official away shirt sponsor – the company has an excellent reputation for enabling businesses to thrive and we look forward to a successful partnership with them over the next three seasons," said Chief Executive Russ Green.Simon Barker, Bartercard UK CEO, added: "We're delighted to be partnering with Hartlepool. The Club has a rich history, which includes launching the managerial career of one of the greatest English football managers of all time, Brian Clough."We're very much looking forward to supporting the team over the seasons ahead."