Snapshot
September 17, 2019

Bayer Healthcare signs on as official sponsor for Ironman World Championship

Participating in this sponsorship deal:

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About Sponsor:

Bayer AG is a chemical and pharmaceutical company founded in Barmen, Germany in 1863. It is headquartered in Leverkusen, North Rhine-Westphalia, Germany and well-known for its original brand of aspirin.

About Property:

The Ironman World Championship has been held annually in Hawaii since 1978, with an additional race in 1982. It is owned and organised by the World Triathlon Corporation. It is the annual culmination of a series of Ironman triathlon qualification races held throughout the world.

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TAMPA, Fla. and WHIPPANY, N.J., Sept. 17, 2019 /PRNewswire/ -- IRONMAN®, a Wanda Sports Group company, along with Aleve®, the pain relief brand trusted by millions of Americans, is excited to announce a new partnership of the 2019 Vega IRONMAN® World Championship, the most iconic one-day endurance event in the world. Aleve® will sponsor the event's "No Pain, No Gain Mile Challenge," in which runners who achieve the quickest time in the sponsored mile will receive a prize provided by Aleve®.
Read more at https://www.prnewswire.com »
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