BB&T (now part of Truist Bank) signs on as official sponsor for Atlantic Coast Conference
Participating in this sponsorship deal:
About Sponsor:
**In 2019, merged with SunTrust to form Truist Bank.
About Property:
The Atlantic Coast Conference (ACC) is a collegiate athletic conference in the United States of America in which its fifteen member universities compete in the National Collegiate Athletic Association (NCAA)'s Division I, with its football teams competing in the Football Bowl Subdivision (FBS), the highest levels for athletic competition in US-based collegiate sports.
BB&T Corp. made another big leap in sports marketing yesterday by becoming the official bank of the Atlantic Coast Conference. Terms of the deal were not announced, but it makes BB&T a corporate partner of the league, replacing RBC Bank. The partnership involves ACC Properties and Raycom Sports.
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