Snapshot
November 22, 2016

BBVA signs on as official sponsor for Houston Super Bowl Host Committee

Participating in this sponsorship deal:

Data Houston superbowl logo

About Sponsor:

Banco Bilbao Vizcaya Argentaria, S.A. is a multinational Spanish banking group. It was formed in 1999 from the merger of Banco Bilbao Vizcaya and Argentaria, both of which in turn had previously amalgamated three important banks in Spain, namely Banco de Bilbao, Banco de Vizcaya, Banco Exterior de España and the state-owned Caja Postal de Ahorros, with other minor entities. BBVA is the second largest bank in Spain and 7th largest financial institution in the Western world with a market capitalization of over 61 billion €. The bank has recently focused on overseas expansion, and now operates in 40 countries. Like many other Spanish companies, it enjoys a dominant position in Spanish-speaking Latin American countries. It also has a strong presence in southern European countries, especially Portugal and Italy, and has announced its intention to expand into the United States and in Asia.

About Property:

The Houston Super Bowl Host Committee is the centralized planning entity for Super Bowl LI and acts as the liaison between the NFL, City of Houston, Harris County, Texas and the local community. The Host Committee is a private non-profit 501(c)(6) Texas corporation, and is responsible for Super Bowl LI festivities and logistics.

Activation Locations
Read More
The Houston Super Bowl Host Committee will open its Volunteer Recruitment Center at GreenStreet on Aug. 22 to start the process of creating a special team of 10,000 volunteers, which will serve as hometown ambassadors for the more than 1 million attendees expected to celebrate Super Bowl LI in Houston this February.
Read more at www.housuperbowl.com »
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