Snapshot
January 03, 2018

Bedgear signs on as official sponsor for Boston Celtics

Participating in this sponsorship deal:

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About Sponsor:

Bedgear, headquartered in Farmingdale, New York, is a leading manufacturer of performance bedding essentials with a philosophy centered on delivering superior sleep quality to enhance active lifestyles.

About Property:

The Boston Celtics are a National Basketball Association team based in Boston, Massachusetts. They play in the Atlantic Division of the Eastern Conference. Founded in 1946, the team is currently owned by Boston Basketball Partners LLC. The Celtics play their home games at the TD Garden, which they share with the Boston Bruins of the NHL. The Celtics' 17 NBA Championships are the most for any NBA franchise, with their Western Conference rival, the Los Angeles Lakers, following behind with 16 NBA Titles. From 1957 to 1969, the Celtics dominated the league winning 11 championships in 13 years, and eight in a row , the longest consecutive championship streak of any North American pro sports team.

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At an intimate launch event in November at the Celtics Practice Facility, BEDGEAR professionally fit members of the Celtics, in addition to the team's coaches and trainers, with a personalized Performance Sleep System. The layers of the complete Sleep System include mattresses and pillows, based on each player's sleep position, body frame and temperature, along with the brand's new innovation in Ver-Tex® cool-touch sheets, blankets and mattress protectors, to build the optimal sleep micro-climate for individual comfort.
Read more at https://finance.yahoo.com »
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