At an intimate launch event in November at the Celtics Practice Facility, BEDGEAR professionally fit members of the Celtics, in addition to the team's coaches and trainers, with a personalized Performance Sleep System. The layers of the complete Sleep System include mattresses and pillows, based on each player's sleep position, body frame and temperature, along with the brand's new innovation in Ver-Tex® cool-touch sheets, blankets and mattress protectors, to build the optimal sleep micro-climate for individual comfort.