Snapshot
December 04, 2017
Bega signs on as official sponsor for Australian Open

Participating in this sponsorship deal:

Bc logo small Open uri20141112 64162 d90exl?1415808348

About Sponsor:

Bega Cheese is an Australian dairy company based in the town of Bega, New South Wales. Founded as an agricultural cooperative owned by their dairy suppliers, it became a public company in 2011 when it listed on the Australian Securities Exchange. Despite this, close to half of shares publicly traded are still held by Bega's farmer-suppliers.[1] It is currently one of the largest dairy companies in Australia, with a valuation of around A$775 million (as of January 2017)[2]

About Property:

The Australian Open is a major tennis tournament held annually over the last fortnight of January in Melbourne, Australia. First held in 1905, the tournament is chronologically the first of the four Grand Slam tennis events of the year – the other three being the French Open, Wimbledon and the US Open. It features men's and women's singles; men's, women's and mixed doubles and junior's championships; as well as wheelchair, legends and exhibition events.

Activation Locations
Read More
"It’s an incredible opportunity for the kids. Not only do they have the chance to be on court alongside the world’s best tennis players, they develop great teamwork and communication skills. It’s an extraordinary experience for them and something they will remember for a lifetime. We are delighted Vegemite has come on board with the Australian Open and can’t wait to see what they have in store."
Read more at https://ausopen.com »
Comparable Deals
Nearby Deals

View cost of comparable deals

Signup as Professional
Deal Analysis

View Deal Details

Signup as Professional
People

View Deal Makers

Signup as Professional