Beijing Enterprises Holdings Limited signs on as official sponsor for International Basketball Federation (FIBA)
Participating in this sponsorship deal:
About Sponsor:
Beijing Enterprises Holdings Limited (SEHK: 392, OTC Pink: BJINY) was formed upon eight units of assets (i.e. Yanjing Beer, Sanyuan Foods, Beijing Western Style Food, Beijing Airport Expressway, Badaling Tourism, Wangfujing Department Store, Jianguo Hotel, Beijing International Switching System) in Beijing, China.
About Property:
The International Basketball Federation, more commonly known as FIBA , from its French name Fédération Internationale de Basketball, is an association of national organizations which governs international competition in basketball. Originally known as the Fédération Internationale de Basketball Amateur , in 1989 it dropped the word Amateur from its official name but retained the initialism, the "BA" now representing the first two letters of basketball.