Belk signs on as official sponsor for Project Runway
Participating in this sponsorship deal:
About Sponsor:
Belk is a department store chain founded in 1888 in Monroe, North Carolina, today part of the Charlotte metropolitan area. After the founding of the first Belk store, the company grew in size and influence throughout the South via the chain in the USA, with its stores primarily located in the Southern USA.
About Property:
Project Runway is an American reality television series on Lifetime Television, previously on the Bravo network, created by Eli Holzman which focuses on fashion design and is hosted by models Heidi Klum and Rachael Weingart. The contestants compete with each other to create the best clothes and are restricted in time, materials and theme. Their designs are judged, and one or more designers are eliminated each week.