Benefit Cosmetics signs on as for HSN Live
Participating in this sponsorship deal:
About Sponsor:
Benefit Cosmetics LLC is a manufacturer of cosmetics founded and headquartered in San Francisco, California. Benefit Cosmetics was founded in 1976 by twins Jean and Jane Ford. Initially founded as a beauty boutique, the shop specialized in quick-fix products for beauty dilemmas. The decision of having their own beauty boutique was merely based on a coin toss, heads for a casserole cafe and tails for beauty boutique. Tails it was and now the Ford Sisters have built Benefit Cosmetics into a global beauty brand now selling at over 2,000 counters in more than 30 countries. In addition to their product expansion they have also opened up "brow bars" worldwide. Benefit Cosmetics LLC is now a subsidiary of LVMH.
About Property:
HSN Live concerts are scheduled quarterly with various artists from The Venetian Theater with exclusive room packages available at The Venetian and The Palazzo for HSN customers via TV, HSN.com and HSN Mobile. The HSN Live concert series has featured successful launches from some of the music industry's biggest artists including Lionel Richie, Rod Stewart, Tony Bennett and most recently, Josh Groban. HSN is a leading interactive multichannel retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty, Jewelry, Home/Lifestyle, Fashion/Accessories, and Electronics. HSN broadcasts live to 96 million households in the US in HD 24/7 and its website -- HSN.com - is a top 10 most trafficked e-commerce site, featuring more than 16,000 product videos. Mobile applications include HSN apps for iPad, iPhone and Android. HSN, founded 35 years ago as the first shopping network, is an operating segment of HSN, Inc. HSNI +0.63% .