Benihana signs on as official sponsor for New York Yankees
Participating in this sponsorship deal:
About Sponsor:
Benihana Inc. (Japanese: 紅花, "Safflower") is an American restaurant company based in Aventura, Florida.[4] It owns or franchises 116 Japanese cuisine restaurants around the world, including its flagship Benihana Teppanyaki brand, as well as the Haru (fusion cuisine) and RA Sushi restaurants.[5][6] It was founded by Hiroaki Aoki in New York City.
About Property:
The New York Yankees are a professional baseball team based in the The Bronx, New York. They compete in Major League Baseball in the American League's East Division. One of the American League's eight charter franchises, the club was founded in Baltimore, Maryland in 1901 as the Baltimore Orioles and moved to New York City in 1903 as the New York Highlanders before becoming the Yankees in 1913. From 1923 to 2008, the Yankees' home ballpark was Yankee Stadium; in 2009, they moved into a new ballpark, also called Yankee Stadium.