Snapshot
December 08, 2016

Berkshire Bank signs on as title sponsor for Boston Winter

Participating in this sponsorship deal:

Data Screen shot 2016 12 08 at 4.45.13 pm

About Sponsor:

Pittsfield, MA-based bank, which has $5.5 billion in assets and 74 full service branch offices in Massachusetts, New York, Connecticut, and Vermont.

About Property:

Boston Winter is an annual holiday celebration held at Boston's City Hall Plaza featuring a host of activities including holiday shopping, events and ice skating.

Activation Locations
Read More
Berkshire Bank will sponsor the transformation of City Hall Plaza into a winter entertainment complex next month — complete with a skating path, holiday market and pedal-powered Christmas tree — though many activities will require additional payment.
Read more at www.bostonherald.com »
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