Berkshire Bank signs on as official sponsor for New England Sports Network
Participating in this sponsorship deal:
About Sponsor:
Pittsfield, MA-based bank, which has $5.5 billion in assets and 74 full service branch offices in Massachusetts, New York, Connecticut, and Vermont.
About Property:
The New England Sports Network, or NESN , is a regional cable television network that covers the six New England states except Fairfield County, Connecticut and Southbury, Connecticut, a town in New Haven County, Connecticut which is covered by New York City sports networks. It is available on New England cable systems, and nationally through satellite TV providers DirecTV and Dish Network . The network is a joint venture between Fenway Sports Group and Delaware North
Berkshire Bank has taken a step towards validating its marketing mantra of “America’s Most Exciting Bank” --- it has announced a new sponsorship that may capture the attention of Bruins hockey fans.
Read more at www.bostonglobe.com »
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