Snapshot
November 06, 2014

Bernard Richards signs on as official sponsor for Pocono Raceway

Participating in this sponsorship deal:

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About Sponsor:

Designed with exceptional technical precision and never mass-produced, BRM Chronographes exemplify true luxury, and as the only French watchmaking manufacture, the company’s timepieces are synonymous with individuality. Introducing outstanding, one-of-a-kind watches every year, BRM has built global partnerships with racing’s elite, establishing a presence in more than 20 countries. Inspired by his passion for motorsports, founder Bernard Richards remains committed to crafting the ultimate wristwatches for automotive enthusiasts, as well as collectors seeking rare and genuine models. Now celebrating a decade of success, the company continues to lead industry innovation with the 2014 launch of four record-breaking timepieces and the unveiling of the company’s first jewelry collection, BRM Joaillerie.

About Property:

Pocono Raceway (formerly Pocono International Raceway) also known as the Tricky Triangle, is a superspeedway located in the Pocono Mountains of Pennsylvania at Long Pond. It is the site of two annual NASCAR Sprint Cup Series races held just weeks apart in June and August, and one NASCAR Camping World Truck Series event in August. Also, returning on July 7, 2013 will be the Izod IndyCar Series.

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LONG POND, PA (July 5, 2014) – Pocono Raceway announced today a multi-year partnership with Bernard Richards Manufacture (BRM), an iconic, international watchmaker. BRM will serve as the “Official Timekeeper of Pocono Raceway” for all of ‘The Tricky Triangle’s’ major events, including this weekend’s Pocono INDYCAR 500 Fueled by Sunoco.
Read more at www.poconoraceway.com »
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