Betdaq (stylized as BETDAQ) is the trading name of Global Betting Exchange Alderney Limited (GBEA), whose registered office is in St. Anne, Alderney. GBEA was originally part of the Global Betting Exchange (GBE) group of companies founded in 2000 by leading Irish businessman Dermot Desmond who had the vision of creating a website where fans come together to bet with each other over the internet. GBEA was acquired by Ladbrokes in February 2013. Betdaq is the second largest betting exchange operator with approximately 7% market share] Betdaq allows people with different opinions on the likely outcome of an event to bet against each other. A betting exchange allows people to bet against each other rather than against a bookmaker.
Sunderland Association Football Club is an English association football club based in Sunderland, Tyne and Wear who play in the Premier League. Since its formation in 1879, the club has won six First Division titles—in 1892, 1893, 1895, 1902, 1913, and 1936—and the FA Cup twice, in 1937 and 1973.