Betfair is the world's largest Internet betting exchange. The company is based in Hammersmith in West London, England. Since Betfair was launched in June 2000 it has become the largest online betting company in the UK and the largest betting exchange in the world. Betfair claim to have over 3 million customers and a turnover in excess of £50 million a week. The company employs about 1200 people in the UK.
The Aussie Millions firmly holds the title of the longest, largest, richest and most prestigious gaming event in the Southern Hemisphere. Since 2003, the Aussie Millions Main Event has generated a 10-year total prize pool of AUD$52,580,000, and the series was the first to introduce the six-figure buy-in event to the circuit schedule.