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November 06, 2014

Betfair signs on as official sponsor for Bayer Leverkusen

Participating in this sponsorship deal:

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About Sponsor:

Betfair is the world's largest Internet betting exchange. The company is based in Hammersmith in West London, England. Since Betfair was launched in June 2000 it has become the largest online betting company in the UK and the largest betting exchange in the world. Betfair claim to have over 3 million customers and a turnover in excess of £50 million a week. The company employs about 1200 people in the UK.

About Property:

Bayer 04 Leverkusen is a German football club based in Leverkusen, North Rhine-Westphalia. It is the most well-known department of TSV Bayer 04 Leverkusen, a sports club whose members also participate in athletics, gymnastics, basketball and other sports.

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The online betting exchange has agreed a two-year sponsorship deal with the club - who finished fifth in last year's Bundesliga - with an option for a third year. It will be entitled to a branding presence at the BayArena, including advertising on pitchside boards, along with an involvement in a range of other activities. Leverkusen sporting director Rudi Völler will also become a Betfair brand ambassador.
Read more at www.sportspromedia.com »
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