Snapshot
November 06, 2014

Betfred signs on as official sponsor for Grand National

Participating in this sponsorship deal:

Data Data?1415809491

About Sponsor:

Betfred is a United Kingdom-based bookmaker, named after its co-founder Fred Done. It was first established as a single shop in Ordsall, Salford, in 1967. Its turnover is over £3.5 billion having risen from £550 million in 2003. The company has more than 1350 betting shops.

About Property:

The Grand National is a National Hunt horse race held annually at Aintree Racecourse in Liverpool, England. First run officially in 1839, it is a handicap steeplechase over 4 miles 3½ furlongs with horses jumping 30 fences over two circuits. The next Grand National will be held on 5 April 2014.

Activation Locations
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Betfred will take sponsorship of three races - The Betfred Bowl Steeple Chase on Grand Opening Day, The Betfred Mobile Mildmay Novices’ Steeple Chase on Ladies Day and The Betfred TV Handicap Steeple Chase on Grand National Day of the three day festival at Aintree.
Read more at www.thedrum.com »
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