Bianchi signs on as official sponsor for Giro d'Italia
Participating in this sponsorship deal:
About Sponsor:
F.I.V. Edoardo Bianchi S.p.A, commonly known as Bianchi ([ˈbjaŋki]) is the world's oldest bicycle manufacturing company in existence, having pioneered the use of equal-sized wheels with pneumatic rubber tires.[citation needed] The company was founded in Italy in 1885 and in addition to bicycles it produced motorcycles from 1897 to 1967. In 1955 the joint-venture Autobianchi was created together with Fiat and Pirelli for the manufacturing of cars – Autobianchi was subsequently sold to Fiat in 1969.
About Property:
The Giro d'Italia (Italian pronunciation: [ˈdʒiːro diˈtaːlja]; English: Tour of Italy;[1] aka Corsa Rosa[2] or Giro) is an annual multiple-stage bicycle race primarily held in Italy, while also occasionally passing through nearby countries.