Big Machine Records signs on as title sponsor for Indianapolis Motor Speedway
Participating in this sponsorship deal:
About Sponsor:
Big Machine Records is an Independent American record label specializing in country music artists. It was launched in 2005 by former DreamWorks Records executive Scott Borchetta. The label was part of a joint venture between Borchetta and country singer Toby Keith, although Keith dropped his affiliation in 2006. Big Machine is based in Nashville, Tennessee, and is distributed by Universal Music Group. The label has one Grammy for Album of the Year, awarded to Fearless from Taylor Swift.
About Property:
The Indianapolis Motor Speedway, located in Speedway, Indiana (an enclave suburb of Indianapolis) in the United States, is the home of the Indianapolis 500-Mile Race and the Brickyard 400. It has existed since 1909, and is the original Speedway, the first racing facility so named. With a permanent seating capacity for more than 257,000 people, it is the highest-capacity stadium-type facility in the world.