Billy Boy Condoms signs on as official sponsor for Electric Zoo
Participating in this sponsorship deal:
About Sponsor:
BILLY BOY, Germany's leading condom brand, offers a full line of products in the U.S. that deliver better performance from German engineering. The brand's unique and edgy approach resonates with the category's core consumer, males 18-25 years old. Over a dozen varieties of BILLY BOY condoms can be found at U.S. retail outlets nationwide. BILLY BOY was acquired in 2010 by Jarden Corporation (NYSE: JAH).
About Property:
The Electric Zoo Festival is an annual electronic music festival held over Labor Day weekend in New York City on Randall's Island Park. The festival represents all genres of electronic music, bringing top international DJs and live acts from multiple countries along with hometown favorites to four stages. Time Out New York cited Electric Zoo as the festival that "transforms Randall's Island into an Ibiza on the East River every Labor Day", and EDM Lounge called it the "can't miss festival of 2012."
