Snapshot
November 06, 2014

Bimbo Bakeries signs on as official sponsor for Team USA - United States Olympic and Paralympic Committee (USOPC)

Participating in this sponsorship deal:

Data Team usa logo

About Sponsor:

Bimbo Bakeries USA is the American corporate arm of Mexico's Grupo Bimbo. It is the largest bakery company in the United States, owning six of the top twelve fresh bread brands in the United States. The name, made up in Mexico, does not mean anything in Spanish. The pronunciation is given on packaging as "Beembo" to distinguish it from the American slang term "bimbo".

About Property:

The United States Olympic and Paralympic Committee is a non-profit organization that serves as the National Olympic Committee and National Paralympic Committee for the United States and coordinates the relationship between the United States Anti-Doping Agency and the World Anti-Doping Agency and various international sports federations. Under the Ted Stevens Olympic and Amateur Sports Act, the Committee is chartered under Title 36 of the United States Code. Despite this federal mandate it receives no continuous financial assistance from the U.S. government. As a non-profit organization it competes with other charities for private contributions.

Read More
Although it is an established consumer brand in the United States, recently the Oroweat label was acquired from the George Weston Ltd. family of bakery products by Mexico's Grupo Industrial Bimbo (BEAM-bo) in a $610 million transaction.
Read more at www.sportsbusinessdaily.com »
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