Bing signs on as official sponsor for NCAA
Participating in this sponsorship deal:
About Sponsor:
Bing is a web search engine from Microsoft. Bing was unveiled by Microsoft CEO Steve Ballmer on May 28, 2009 at the All Things Digital conference in San Diego. It went fully online on June 3, 2009, with a preview version released on June 1, 2009. Notable changes include the listing of search suggestions as queries are entered and a list of related searches (called "Explore pane") based on semantic technology from Powerset that Microsoft purchased in 2008.
About Property:
The National Collegiate Athletic Association (NCAA)[a] is a non-profit organization which regulates athletes of 1,281 institutions, conferences, and individuals. It also organizes the athletic programs of many colleges and universities in the United States and Canada, and helps more than 480,000 college student-athletes who compete annually in college sports. The organization is headquartered in Indianapolis, Indiana.