Snapshot
November 13, 2015

BioSteel signs on as official sponsor for Toronto Raptors

Participating in this sponsorship deal:

300px biosteel sports official brand logo Open uri20141112 64162 1e0f3ci?1415806349

About Sponsor:

BioSteel Inc. is a developer and distributor of nutritional supplements.[1]

About Property:

The Toronto Raptors are a professional basketball team based in Toronto, Ontario, Canada. They are part of the Atlantic Division of the Eastern Conference in the National Basketball Association (NBA). The team was established in 1995, along with the Vancouver Grizzlies, as part of the NBA's re-expansion into Canada. When the Grizzlies relocated to Memphis, Tennessee, to become the Memphis Grizzlies in 2001, the Raptors became the only Canadian team in the NBA. They originally played their home games at the SkyDome (renamed as Rogers Centre in 2005), before moving to the Air Canada Centre in 1999.

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“This is a $50-million facility. Selling naming rights to it was important if we could find the right partner,” said Dave Hopkinson, MLSE’s chief commercial officer. “It’s an ideal brand marriage. This isn’t simply putting a name on a facility. It’s an integrated partnership.”
Read more at www.thestar.com »
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