Bira 91 signs on as official sponsor for International Cricket Council
Participating in this sponsorship deal:
About Sponsor:
Bira 91 is a craft beer maker from B9 Beverages Pvt Ltd based in New Delhi, India.
About Property:
The International Cricket Council is the international governing body of cricket. It was founded as the Imperial Cricket Conference in 1909 by representatives from England, Australia and South Africa, renamed the International Cricket Conference in 1965, and took up its current name in 1989.
Bira 91, one of the world’s fastest growing craft beer brands, has entered into a major five-year deal with the International Cricket Council (ICC). The partnership, which runs through 2023, confirms Bira 91 as the official sponsor of ICC global tournaments including the ICC Cricket World Cup, ICC T20 World Cup, ICC World Test Championship, ICC U19 Cricket World Cup and the ICC Women’s Championship.
Read more at https://www.icc-cricket.com »
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